Your partner committed to “business growth” from
app development to comprehensive support for
data-driven marketing

DearOne, inc. supports comfortable marketing communication between companies and consumers through the use of 1st Party Data (proprietary customer data held by companies).

We not only provide various marketing solutions such as CDP, data analysis, apps, and marketing automation, but also provide services in a wide range of areas such as data analytics, engagement strategy operation, and UI/UX improvement.

About

Company Overview

Company name
DearOne, inc.
Stockholders
NTT DOCOMO, INC. etc.
Capital
672,200 USD
Number of employees
197 (As of march. 2024: including contract employees)
Business
・Providing smartphone applications and BaaS in the O2O domain
・Providing digital marketing tools and related support services
・Timed coupon delivery service using cell phone location information
Board members
President : Yasuhisa Kono
Executive vice president : Yuichi Hayashida
(Outside) director : Shinya Yoshida
(Outside) director : Yuta Tominaga
(Outside) director : Hiroshi Mochinaga
(Outside) director : Shinya Tokuhisa
Major Clients
Panasonic Corporation / Calbee, Inc. / Godiva Japan, Inc. / Orbis Inc. / Welcia Pharmacy Co., Ltd. / JR East Cross Station Co., Ltd. / K’s Holdings Corporation / Doutor Coffee Co., Ltd. / Shima Spain Village Co., Ltd. / JALCARD, INC. / Shimachu Co., Ltd. / Daiso Industries Co., Ltd. / Golf Digest Online Inc. / Mizuno Corporation / BANDAI SPIRITS Co., Ltd. / H.I.S. Co., Ltd. / LIFULL Co., Ltd. / Hanno City Hall / Saitama Seibu Lions, and many others have a proven track record of transactions.
Location
NTT Toranomon Bldg. 4F, 3-8-8 Toranomon, Minato-ku, Tokyo 105-0001, Japan

4 Step of Data Marketing

Supporting Growth Marketing
with 4 Steps of Data Utilization

STEP 1

Hoard

STEP 2

Organize

rganizing all customer-related data from the user’s point of view and developing a foundation for data utilization

Many marketers say that they have customer/purchase data, but they are not making good use of it. The first step in data utilization is to link customer data from CRM systems, purchase data from POS, and behavioral data from the Web and applications etc., and make them available for use from the user’s point of view.

We do not just hoard the data, but develop a marketing data infrastructure that can actually be organized.

Products

CDP

STEP3

Analyze

Developing marketing initiatives based on data, rather than relying solely on intuition and experience

There is no absolute right answer to marketing policies. The key to success is to grasp the ever-changing needs of users based on a vast amount of data, formulate and execute measures that seem optimal at the moment, and then quickly turn the cycle of verifying and improving the effectiveness of the measures. We do not rely solely on intuition and experience, but rather realize data-driven marketing measure planning.

Products

Analytics

STEP 4

Utilize

plementing One to One marketing to create a pleasant customer experience

A long-lasting relationship with customers is desirable. What is needed to achieve this is comfortable communication tailored to the customer’s situation. We use communication tools, centered on sales promotion applications, to create messages with optimal timing and content to create a pleasant customer experience and maximize lifetime value.

Products

App Development

Engagement Tool